I need to fine tune my 30 second elevator pitch, 3 minute story and boiler plate. I know a few of my sales minded friends need to as well so I thought I’d quickly post something to open up dialogue on the topic.
Even though I have been prospecting, marketing and selling real estate in a high volume for 15 years I am learning a lot from reading Kyle Sexton’s blog. Kyle is with the Salem Area Chamber of Commerce and their website is fabulous. If you are not currently a chamber member you need to be! Sign up and we’ll network together! He is teaching me a lot about business, whereas all my previous time was spent in technology and sales.
Elevator pitch – In an age of information overload and sound bytes, the reality is you have less than a minute to grab someone’s attention and give your sales pitch. This is often referred to as the Elevator Pitch. Selling yourself, your business or product to others – fast. It needs to be brief, accurate, sincere and enthusiastic. (B-A-S-E)
3 minute story – A longer version of the 30 second elevator pitch. I write a 3 minute sales pitch for every listing. Now that we use video tours in our marketing it works perfect as the verbal narrative of our video presentation. I ask the seller for information about their home on our first appointment. I use that information to create their 30 second and 3 minute sales presentation to a buyer. I need a seller to sell me their home so I can sell it to others accurately. No one knows a home better than its owner. I also use this as the sales script when a buyer calls in on a listing. Anyone in marketing will agree you need a 3 minute success story and a 3 minute sales pitch for every product you sell.
Boiler plate - a boilerplate is a statement that is placed at the end of a press release, blog site or any public relations document. It simply and quickly covers the 5 W’s of your business, products, and services and lets the general public know what your business has to offer. Kyle wrote a great blog on boilerplates. The 5 W’s are Who, What, Where, When, Why. Focus on those briefly.
It is important to have it at the end of all blogs and media to get better SEO (Search Engine Optimization) commonly referred by realtors as Google juice.
These items aren’t easy to rattle off the top of our heads. We get rusty. So fine tune and re-visit yours, practice it, tweak it, and present it like you are up for an Academy Award! If you are ahead of the rest of us in social media, then yours is uploaded on your You Tube channel and I want to see it so send me a link!
~Have a profitable and productive day!
{ 4 comments… read them below or add one }
Laura! This is fantastic information! I love it, and I think that I will have to subscribe to Kyle now……
Jim, I have found him to be very informative. Watch his videos as well as reading his blogs. Their awesome!
I agree – it isn’t easy to rattle these off the top of our heads and this is something I need to work on!
Margaret the Amazing – Our newest photos are online of Lemongrass. I retook them with my new Nikon. The house looks amazing. Again, thank you so much. I want to get some ideas from you on home staging but I know you are busy. I can’t be at Salem Business Bloggers today because it conflicted with a Chamber meeting on the above topics. I am happy to share what I learn with our networking group. Please tell everyone you know about 6849 Lemongrass Loop SE. It is beautiful.